Marketing Manager Italy and Switzerland Area Automotive Luxury

Settore

Sales & Marketing

Azienda

Cliente

Descrizione

For a leading and luxury Automotive Company, Experis Srl is looking for a Marketing Manager/ Italy and Switzerland Area to strengthen the Marketing team based in the Headquarter in Italy and reporting directly to the Head of Switzerland and East Europe Region.
Focus of the role is to develop the dealer marketing plan, including business analysis and market-data insights, further develop and improvement of CRM, training dealers in the use of the tools, track the monthly KPìs in order to make recommendation for improvement, and in accordance with the company's marketing strategy.
The candidate will be a key driver to cascade the retail marketing strategy to dealers to achieve commercial objectives, monitor strict compliance to Company corporate identity guideline, and travel to our dealerships across Switzerland. Specifically, the candidate will lead dealer visits (minimum 50 travel in the field) for support, coaching and progress monitoring and to have a strong sense of ''reality'' inside dealership and local markets.
Furthermore the candidate will guide dealers to improve marketing skills through Marketing and CRM training and hands-on coaching, and manage the Retail Marketing Budget.

Desired Skills and Experience:
Degree in Business or Marketing, and applied these in a structured and commercial marketing environment.
5 years' track record of experience gained in performance-automotive or similar luxury-marketing worldwide organizations.
Clear marketing and communication skills, including segmentation, customer targeting, positioning, promotion and planning.
Experience in digital and social media marketing, including analytics.
Fluent German, as well as English
The role will require to travel to dealerships as well as for events (including occasionally on weekends)
Salary Package
Permanent contract
RAL: 50.000 - 60.000

Luogo di lavoro:

Bologna

Disponibilità:

Assunzione diretta

Tipologia:

Full Time

Data pubblicazione:

18/03/2019

Codice annuncio:

500233121

Visualizzazioni annuncio:

1

Nome filiale:

CORE

Numero di candidati ricercati:

1
NOTE LEGALI:
Experis è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.experis.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.
Il titolare della registrazione e/o candidatura dichiara di essere a conoscenza delle sanzioni penali previste in caso di dichiarazioni mendaci o contenenti dati non più rispondenti a verità come previsto dal D.P.R. nº445 del 28.12.2000

Marketing Manager Italy and Switzerland Area Automotive Luxury

Bologna
Assunzione diretta
Full Time
18/03/2019
500233121
1
CORE
1

Settore

Sales & Marketing

Azienda

Cliente

Descrizione

For a leading and luxury Automotive Company, Experis Srl is looking for a Marketing Manager/ Italy and Switzerland Area to strengthen the Marketing team based in the Headquarter in Italy and reporting directly to the Head of Switzerland and East Europe Region.
Focus of the role is to develop the dealer marketing plan, including business analysis and market-data insights, further develop and improvement of CRM, training dealers in the use of the tools, track the monthly KPìs in order to make recommendation for improvement, and in accordance with the company's marketing strategy.
The candidate will be a key driver to cascade the retail marketing strategy to dealers to achieve commercial objectives, monitor strict compliance to Company corporate identity guideline, and travel to our dealerships across Switzerland. Specifically, the candidate will lead dealer visits (minimum 50 travel in the field) for support, coaching and progress monitoring and to have a strong sense of ''reality'' inside dealership and local markets.
Furthermore the candidate will guide dealers to improve marketing skills through Marketing and CRM training and hands-on coaching, and manage the Retail Marketing Budget.

Desired Skills and Experience:
Degree in Business or Marketing, and applied these in a structured and commercial marketing environment.
5 years' track record of experience gained in performance-automotive or similar luxury-marketing worldwide organizations.
Clear marketing and communication skills, including segmentation, customer targeting, positioning, promotion and planning.
Experience in digital and social media marketing, including analytics.
Fluent German, as well as English
The role will require to travel to dealerships as well as for events (including occasionally on weekends)
Salary Package
Permanent contract
RAL: 50.000 - 60.000
NOTE LEGALI:
Experis è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.experis.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.
Il titolare della registrazione e/o candidatura dichiara di essere a conoscenza delle sanzioni penali previste in caso di dichiarazioni mendaci o contenenti dati non più rispondenti a verità come previsto dal D.P.R. nº445 del 28.12.2000