Marketing & E-Commerce Manager

Azienda

Experis is the Talent Company of ManpowerGroup and global leader in headhunting of professionals and technical profiles for your business

Descrizione

Experis, global leader in professional recruitment, for a client, top tier fashion industry, is looking for a

Marketing & E-Commerce Manager

Together with Brand Manager is responsible for the development and implementation of a start-up of a new brand within Oberalp group and its communication strategy . He/she works very closely with other functions within the team and the group focusing on the implementation of the digital marketing strategy and all related actions to promote the new brand and its online sales. The Marketing and E-com Manager coordinates the production of content to be used in different communication canals such as homepage, social networks, newsletters etc. and manages directly all related agencies.

Role and responsibilities:
Development of the digital marketing strategy and implementation, monitoring and revision of actions and investments directed to support traffic and engagement of consumer on the brand web site, e-commerce platform and all proper social network platforms
Responsibility of brand web site and implementation of the brand Corporate Identity and related User Experience
Development of digital content (such as product shootings, storytelling, image pictures etc.) for dedicated online communication channels
Handling of the digital direct end-customer communication
Define and manage all activities linked to online campaigns such as SEO/SEM/display/social/Newsletter/lead generation and manage the relevant agencies
Development of the E-com strategy and implementation of the defined actions in order to guide the online sales as an important pillar of the brand`s distribution strategy
Responsibility for the E-com business including turnover, margin and the related P&L
Defines and proposes Marketing budget for Ecom, brand positioning and social activities in alignment with the brand manager (in order to reach both ECOM and Brand Digital Communication KPIs)
Works closely with the different departments within the Oberalp Group (such as customer service, IT and digital IT, logistics, administration etc.) in order to define processes, continuously improve user experience and achieve brand targets
Stays informed of innovations and trends in E-com and end-customer-communication
Responsible for developments of all new digital marketing tools such as APPs and new digital solutions

Requirements:
- 5 years of experience in a similar position (digital marketing and/or e-com)
- Full professional proficiency in English and/or German
- Passion for mountain sports
- Experience in the consumer goods industry, experience in fashion/outdoor industry is an advantage
- Operational experience in running an e-com business
- Solid knowledge of digital marketing activities (mkt automation, SEO, google adverts, SEA, influencer marketing )
- Experience in content creation
- Solid base in numeric analyses & data interpretation
- Experience in the management of digital agencies
- Must be able to travel internationally and domestically


Location: Bozen

Luogo di lavoro:

Bolzano

Disponibilità:

Assunzione diretta

Tipologia:

Full Time

Data pubblicazione:

27/11/2019

Codice annuncio:

500251725

Visualizzazioni annuncio:

727

Nome filiale:

IT & Digital EXPERIS PADO

Numero di candidati ricercati:

1
NOTE LEGALI:
Experis è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.experis.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.
Il titolare della registrazione e/o candidatura dichiara di essere a conoscenza delle sanzioni penali previste in caso di dichiarazioni mendaci o contenenti dati non più rispondenti a verità come previsto dal D.P.R. nº445 del 28.12.2000

Marketing & E-Commerce Manager

Bolzano
Assunzione diretta
Full Time
27/11/2019
500251725
727
IT & Digital EXPERIS PADO
1

Azienda

Experis is the Talent Company of ManpowerGroup and global leader in headhunting of professionals and technical profiles for your business

Descrizione

Experis, global leader in professional recruitment, for a client, top tier fashion industry, is looking for a

Marketing & E-Commerce Manager

Together with Brand Manager is responsible for the development and implementation of a start-up of a new brand within Oberalp group and its communication strategy . He/she works very closely with other functions within the team and the group focusing on the implementation of the digital marketing strategy and all related actions to promote the new brand and its online sales. The Marketing and E-com Manager coordinates the production of content to be used in different communication canals such as homepage, social networks, newsletters etc. and manages directly all related agencies.

Role and responsibilities:
Development of the digital marketing strategy and implementation, monitoring and revision of actions and investments directed to support traffic and engagement of consumer on the brand web site, e-commerce platform and all proper social network platforms
Responsibility of brand web site and implementation of the brand Corporate Identity and related User Experience
Development of digital content (such as product shootings, storytelling, image pictures etc.) for dedicated online communication channels
Handling of the digital direct end-customer communication
Define and manage all activities linked to online campaigns such as SEO/SEM/display/social/Newsletter/lead generation and manage the relevant agencies
Development of the E-com strategy and implementation of the defined actions in order to guide the online sales as an important pillar of the brand`s distribution strategy
Responsibility for the E-com business including turnover, margin and the related P&L
Defines and proposes Marketing budget for Ecom, brand positioning and social activities in alignment with the brand manager (in order to reach both ECOM and Brand Digital Communication KPIs)
Works closely with the different departments within the Oberalp Group (such as customer service, IT and digital IT, logistics, administration etc.) in order to define processes, continuously improve user experience and achieve brand targets
Stays informed of innovations and trends in E-com and end-customer-communication
Responsible for developments of all new digital marketing tools such as APPs and new digital solutions

Requirements:
- 5 years of experience in a similar position (digital marketing and/or e-com)
- Full professional proficiency in English and/or German
- Passion for mountain sports
- Experience in the consumer goods industry, experience in fashion/outdoor industry is an advantage
- Operational experience in running an e-com business
- Solid knowledge of digital marketing activities (mkt automation, SEO, google adverts, SEA, influencer marketing )
- Experience in content creation
- Solid base in numeric analyses & data interpretation
- Experience in the management of digital agencies
- Must be able to travel internationally and domestically


Location: Bozen
NOTE LEGALI:
Experis è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.experis.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.
Il titolare della registrazione e/o candidatura dichiara di essere a conoscenza delle sanzioni penali previste in caso di dichiarazioni mendaci o contenenti dati non più rispondenti a verità come previsto dal D.P.R. nº445 del 28.12.2000