Brand Activation Specialist

logo-annuncio

Settore

Sales & Marketing

Azienda

Leader company in Tobacco

Descrizione

Imperial Brands, for its own Italian branch, Imperial Tobacco Italia, is looking for

Brand Activation Specialist

The candidate will support Retail and HoReCa Supervisor to implement Activation plans consistent with brand and channel activation strategy and guidelines.
Will be in charge of execution of Retail and Horeca activations initiatives in cooperation with agencies and Field Force Team
Identify new opportunities in Retail and HoReCa environment.

Key Responsibilities (but not limited to):

- Plan the execution of Retail and Horeca activation in cooperation with brand marketing, trade marketing, agencies and field force
- Organize the execution of Retail and Horeca activations in cooperation with local communication agencies and Field Force
- Daily contact with agencies and Field Force to coordinate activation execution and shift plan.
- Development in cooperation with brand, trade and agencies of activation tools and POSM
- Matching activation standards and kpìs to deliver excellence in execution.
-Track and analyse performance vs KPI, capture learnings and identify corrective qualitative and quantitative actions
- Cooperate with Field Force Team and Trade Marketing in order to identify new opportunities
- Build strong relations with all Internal and External Stakeholders to enhance team effectiveness and engagement
- Coordinate and share with Field Force and internal stakeholders Weekly Activation Plans, results and ad hoc analysis based on performance.


The ideal candidate should have this requirements:

- 2 Years working in activation/promotion departments or brand departments in FMCG
- Fluent in English
- Expert level in excel and power point.

Soft Skills:
- Strong attitude to manage relationship with internal and external stakeholder
- Curiosity - Keep seeking
- Creativity- drive innovation: generate new or unique creative solutions.
- Empowered - Make it Happen
- Accountability: deliver results, creating value for our brands and our key stakeholder.
- Flexibility - Resilience and capability to adapt and react at changes

Luogo di lavoro:

Roma

Disponibilità:

Assunzione diretta

Tipologia:

Full Time

Data pubblicazione:

13/07/2018

Codice annuncio:

500216766

Visualizzazioni annuncio:

1

Nome filiale:

S&M EXPERIS ROMA

Numero di candidati ricercati:

1
NOTE LEGALI:
Experis è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.experis.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.

Brand Activation Specialist

logo-annuncio
Roma
Assunzione diretta
Full Time
13/07/2018
500216766
1
S&M EXPERIS ROMA
1

Settore

Sales & Marketing

Azienda

Leader company in Tobacco

Descrizione

Imperial Brands, for its own Italian branch, Imperial Tobacco Italia, is looking for

Brand Activation Specialist

The candidate will support Retail and HoReCa Supervisor to implement Activation plans consistent with brand and channel activation strategy and guidelines.
Will be in charge of execution of Retail and Horeca activations initiatives in cooperation with agencies and Field Force Team
Identify new opportunities in Retail and HoReCa environment.

Key Responsibilities (but not limited to):

- Plan the execution of Retail and Horeca activation in cooperation with brand marketing, trade marketing, agencies and field force
- Organize the execution of Retail and Horeca activations in cooperation with local communication agencies and Field Force
- Daily contact with agencies and Field Force to coordinate activation execution and shift plan.
- Development in cooperation with brand, trade and agencies of activation tools and POSM
- Matching activation standards and kpìs to deliver excellence in execution.
-Track and analyse performance vs KPI, capture learnings and identify corrective qualitative and quantitative actions
- Cooperate with Field Force Team and Trade Marketing in order to identify new opportunities
- Build strong relations with all Internal and External Stakeholders to enhance team effectiveness and engagement
- Coordinate and share with Field Force and internal stakeholders Weekly Activation Plans, results and ad hoc analysis based on performance.


The ideal candidate should have this requirements:

- 2 Years working in activation/promotion departments or brand departments in FMCG
- Fluent in English
- Expert level in excel and power point.

Soft Skills:
- Strong attitude to manage relationship with internal and external stakeholder
- Curiosity - Keep seeking
- Creativity- drive innovation: generate new or unique creative solutions.
- Empowered - Make it Happen
- Accountability: deliver results, creating value for our brands and our key stakeholder.
- Flexibility - Resilience and capability to adapt and react at changes
NOTE LEGALI:
Experis è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.experis.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.